Glossary and Terminology
API: Application Programming Interface, the code that allows you to insert an application from another site onto your desired page.
Bandwidth: The amount of data a network connection can carry in a given time duration.
Blog: An abbreviation for “web log”, an online journal similar to a running op-ed column
Blogger: An author of a blog, especially one whose chief profession is writing the blog.
Blogging: To update and maintain an online journal.
Click-through: When a user clicks on a link or prompt on one webpage, causing another page to open.
Conversion Rate: The percentage of visitors that convert to a sale or a lead from a pay-per-click campaign.
Conversion Tracking: A code placed on a "thank you"/confirmation page allowing you to track and monitor the number of leads or sales gained from the number of impressions.
Content Advertising: Ads on web pages of site owners participating in and signing up for split commission services.
CPA: "Cost-Per-Acquisition" is the amount you pay as a percentage of how many leads you get from a pay-per-click ad campaign.
CPC: "Cost-Per-Click" is the amount of money you will pay for a single click on a pay-per-click advertising campaign.
CPM: "Cost-Per-Thousand" describes ads that are charged a certain amount for every 1,000 impressions the ad receives.
CTR: "Click-Through-Rate" is the number of clicks divided by the number of impressions.
Embed: To insert media, an image, or a link to another website into your own website, email, or blog post.
Download: To receive data from an outside source (online or from a disk or other hard drive) onto your own hard drive.
Export: To transmit data from your server or hard drive to another location either online or on another data port/ hard drive.
Field: A section of a website, usually where a user types personal information or selects from a range of options.
Free Internet Advertising: Any form of promotion or advertising on the internet that is free of charge. This can include Classified Ads, Search Engine Optimization, Email Marketing, Vlogging, Blogging, and others.
Google Slap: Google's penalty for advertisers who have landing pages and sites with insufficient content.
Homepage: The base of your website, a landing page from which a user can find any other page on your site.
HTML: A commonly used website programming/ coding language.
Import: To receive data from an outside source onto your own hard drive or computer, similar to downloading.
Impressions: An advertisement's appearance on an accessed Web page, used to measure the number of views an ad receives.
Internet Advertising: Any method used to promote and advertise a web site on the Internet. This includes Pay Per Click, Content Advertising, Pay for Inclusion, Search Engine Optimization, Email marketing, Affiliate Marketing, Banner and Pop-Up advertising, Pay Per Call and others.
Keywords: Search terms your customers would use to find your business or service, can be exact and/ or broad.
Leads: Potential customers.
Link: A way for browsers to connect directly from your website to another website, a part of HTML code.
Micro-blogging: Another term for Twitter, posting short blog messages Opt-in: a process that allows consumers to decide how much contact they want from your company in the form of emails.
Optimization: Designing your website so that search engines and web browsers can find it quickly, putting your company high on their lists.
Page Rank: Also "rank", the order in which your site appears on a search result list.
Parent Site: A website that hosts a page for you, generally with specific media, but that is linked to your own website (e. g. Vimeo.com, Blogspot.com).
Post: To self-publish a message, either on a blog or on a discussion board.
Profile: A personalized page on a social media site, like a personal website, but part of a larger network, with a pre-designed, limited format.
Quality Score: A search engine’s score for your landing page and your advertising copy used in your pay-per-click campaign.
Query: When a user enters words into a search engine’s search field to find information.
ROI: Return on Investment.
Search Engine: A program on the Internet that allows users to search for information.
Search Partners: A search engine related to a larger search engine but with a more specific function (searching for video, images, etc.).
Searchability: How easy it is for people to find your site in a search engine, related to your page rank on any search engine.
SMS: "Short Message Service", another term for a text message.
Streaming: Playing audio or video immediately as it is downloaded from the Internet, rather than storing it in a file on the receiving computer first.
Sub domain: A form of your website URL that allows users to access your site either on a mobile device or from another.
Traffic / Trafficked: The amount of people searching any website, including how many different users and how many repeat viewers.
Twitter: To post micro-blogs to the Twitter website, usually done from a mobile device.
Tweets: Individual Twitter messages.
Upload: Similar to exporting, uploading is putting content or data from your computer or hard drive online, usually a large document or some form of multi-media.
URL: "Uniform Resource Locator" (formerly Universal Resource Locator) is an Internet address that tells a browser where to find an Internet resource.
Web Analytics:The study of how people navigate the internet, which can measure how effective your advertising campaign is.
Web series: Video content produced and broadcast online.
Widget: A button or small icon that links to another site or opens a pop-up window to take you to another application.
Vlog: A video blog, usually filmed with a webcam, a very simple online video.